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Strategic Management
by Leslie W. Rue, Phyllis G. Holland · McGraw-Hill Companies · paperback · 883 pages
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Product details
Pages: 883 pages
Author: Leslie W. Rue, Phyllis G. Holland
Publisher: McGraw-Hill Companies
ISBN: 9780070543034
Format: paperback
Language: en
Release date: 1/1/1986
ISBN: 9780070543034
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Synopsis of Strategic Management
Este libro explora los conceptos y experiencias de la gestión estratégica. Incluye casos globales que ilustran los fundamentos teóricos, abarcando tanto pequeñas como grandes empresas, así como organizaciones sin fines de lucro. Los casos se organizan según los temas principales: formación de estrategias, alta tecnología, estrategia global, ética, pequeñas empresas, organizaciones sin fines de lucro e implementación de estrategias. El libro también incluye bibliografía e índice.
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