by Blake Mycoskie · Virgin Books · tapa blanda · ISBN 9780753540244
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«Start Something That Matters» is Blake Mycoskie's entrepreneurship book, published by Virgin Books in paperback (208 pages, in English).
Blake Mycoskie recounts how he founded TOMS Shoes after finding children in Argentina who had no shoes. Instead of creating a charity, he devised the «One for One» model: for every pair sold, give another to a child in need. The author advocates combining economic success with a social purpose.
The acronym TOMS stands for «Tomorrow's Shoes». The work was originally published in 2011; this edition came out on 2 February 2012.
For entrepreneurs and readers interested in businesses with social impact and in the story of TOMS.
