by Jean Baudrillard · Relógio d'Água · tapa blanda · ISBN 9789727081417
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Simulacros e Simulação, written in 1981, remains one of the most innovative books by Jean Baudrillard, a French sociologist and philosopher of international reputation. In this work, Baurillard addresses the question of simulacra and simulation through examples of new entertainment centers, hypermarkets, nuclear accidents, and new technologies. This would no longer be that of a territory, a referential being, or a substance, but the generation, through models, of a real without origin or reality.
Jean Baudrillard was a French sociologist and philosopher with an interest in cultural studies. He is best known for his analyses of media, contemporary culture, and technological communication, as well as his formulation of concepts such as hyperreality. Baudrillard wrote about diverse subjects, including consumerism, critique of economy, social history, aesthetics, Western foreign policy, and popular culture. Among his best-known works are Forget Foucault (1977), Seduction (1978), Simulacra and Simulation (1981), America (1986), and The Gulf War Did Not Take Place (1991). His work is frequently associated with postmodernism and specifically post-structuralism. Nevertheless, Baudrillard had also opposed post-structuralism, and had distanced himself from postmodernism.
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