by Peter J. McGoldrick · McGraw-Hill Education / Europe, Middle East & Africa · tapa dura · ISBN 9780070841598
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«Retail Marketing» is the retail marketing book by Peter J. McGoldrick, published by McGraw-Hill Education in hardback (362 pages, in English).
Analytical examination of retail marketing: covers the functions and challenges of retail management, analyses current and emerging techniques, and includes original research on pricing, generic products, concessions and own brands. Proposes that the student develop their own frameworks for analysing sector problems.
Published in 1990, includes bibliographic references and belongs to the field of Business and Economics.
Intended for university students of marketing and commerce, with an academic and analytical approach.
