Relaciones públicas y gabinetes de comunicación

Synopsis of Relaciones públicas y gabinetes de comunicación

This book explores the fundamental role of public relations in corporate communication, addressing how organizations convey their identity and activities, while establishing and strengthening ties with their environment. It examines the transformations in the field of communication, especially with the influence of social networks, and how organizations seek to maintain constant contact with society, managing their reputation as an essential part of their strategies. The book offers a professional perspective on the planning of public relations and journalistic communication campaigns, with the collaboration of experts from the Master in Public Relations Management and Communication Offices at the Autonomous University of Barcelona.