by Marcos Álvarez Orozco · Profit Editorial · tapa blanda · ISBN 9788416115754
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«Reinvender» is the business and marketing essay by Marcos Álvarez Orozco, published by Profit Editorial in paperback (240 pages, in Spanish).
The essay argues that stores must provide value beyond their products and services: use their strength to generate experiences, leave behind the role of stock warehouse and become storytellers. Beyond B2B and B2C schemes, it proposes an H2H retail, where human connection is the engine of business.
First edition, published in Barcelona in 2017. On the cover he presents himself as a storeologist and creator of the «Valor con valores» model.
For retail, sales and marketing professionals, merchants and entrepreneurs who want to adapt their stores to more humane commerce.
