by Ángel Pérez-Carballo y Veiga · tapa dura · ISBN 9788486805401
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«PYME y Mercado Único: estrategias de respuesta» is the manual by Ángel Pérez-Carballo y Veiga, published by IMPI in hardback (107 pages, in Spanish).
The manual analyses how small and medium-sized enterprises can define their strategies in the single market and offers practical guidance on management and marketing to operate in a competitive environment.
It belongs to the Manuales IMPI collection (no. 33) and was published in Madrid in 1991.
Aimed at SME managers and business administration students interested in strategy and marketing.
