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Publicidad en el punto de venta
4.1
Negocios y EconomíaISBN | 9788483642566
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Product details
Pages: 246 pages
Author: Mª José García Casermeiro
Publisher: IC Editorial
ISBN: 9788483642566
Format: tapa blanda
Language: es-ES
Release date: 22/2/2010
ISBN: 9788483642566
Synopsis of Publicidad en el punto de venta
Este libro explora el marketing en el punto de venta, abarcando desde el mix de marketing hasta las formas de distribución comercial y el merchandising. Se analiza el comportamiento del consumidor, la comunicación visual externa, el diseño de carteles y la animación del punto de venta. También se examina la publicidad en el lugar de venta, incluyendo los tipos de publicidad y los elementos publicitarios utilizados.
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