by Carmen Cuadrado Esclapez · FUNDACION CONFEMETAL · tapa dura · ISBN 9788495428110
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«Protocolo y comunicación en la empresa y los negocios» is the protocol manual by Carmen Cuadrado Esclapez (Fundación Confemetal, hardback, 521 pages).
Guide to business protocol: event organisation, ceremonial, forms of address, codes of conduct, telephone etiquette, internal and external communication, and personal image. Explains how to apply these guidelines to improve management, relations with other institutions and the working environment, with attention to managers and professionals.
The work was published in 2000 and falls within business, strategy and management.
Aimed at managers, executives, communication and institutional relations officers, and professionals with direct public contact.
