by Edward L. Bernays · Ig Publishing · tapa blanda · ISBN 9780970312594
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In this influential book, Edward Bernays, considered the father of public relations, explores the techniques of manipulation of public opinion. It analyzes how governments and corporations use propaganda to influence the thinking and behavior of the masses. Bernays offers a disturbing vision of how consent is shaped in modern society, revealing the strategies used in politics, business, art, science and education to control public opinion.
