by Aa.Vv. · Ricard Casals Consultants · tapa blanda · ISBN 9788486219765
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This book analyzes the necessary transformation in the traditional printing industry in the face of digitalization. Through a practical approach, it explores how companies can evolve by integrating digital printing and offering comprehensive marketing solutions that respond to current customer needs, beyond conventional printing services. The work details strategies for implementing hybrid production, allowing printing companies to adapt to a competitive and constantly changing market. It is an essential guide for professionals in the sector looking to modernize their business model and optimize their service offerings in the current environment.
