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ISBN: 9780137006694
Este libro, 'Principios de Marketing', es una edición global que ofrece una visión completa de los principios fundamentales del marketing. Los autores, Philip Kotler y Gary Armstrong, presentan un enfoque innovador centrado en el valor del cliente, enseñando cómo crear valor, dirigirse al mercado correcto y construir relaciones sólidas con los clientes. Ideal para estudiantes y profesionales del marketing, este libro proporciona las herramientas necesarias para comprender y aplicar estrategias de marketing efectivas en un entorno global.
Philip Kotler is an American marketing author, consultant, and professor emeritus. He was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the concept of the marketing mix. He is the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler has described strategic marketing as "the link between society's needs and its pattern of industrial response."
