by Veronika Bellone, Thomas Matla · Finanzbuch Verlag · tapa dura · ISBN 9783868801194
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«Praxisbuch Franchising» is the practical handbook by Veronika Bellone and Thomas Matla, published by Finanzbuch Verlag in hardback (221 pages, in German).
The handbook explains how to build a franchise concept and manage a brand, with a practical approach aimed at the business sphere. It brings together the fundamentals of the franchise system and the brand management aspects needed to launch and consolidate it.
The edition was published on 21 October 2010, with the subtitle «Konzeptaufbau und Markenführung», within the Business and Economics category.
Tapa dura
