by Jim Holden · Wiley · tapa blanda · ISBN 9780471582977
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«Power Base Selling, Custom Edition» is a sales manual by Jim Holden, published by Wiley in paperback (240 pages, in English).
Jim Holden presents his method for selling based on the «base of power» that influences the customer's decision: commercial strategy and politics must be combined to convince those responsible for the purchase. It includes techniques, planning tools and tactics to avoid losses at closing, and ends with a self-assessment test.
Published on August 7, 1992, this title falls under the Business and Economics category.
Intended for salespeople and sales executives seeking advanced strategies for complex business operations.
