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by Al Ries · McGraw-Hill Companies · tapa blanda · 264 pages
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Este libro, 'Posicionamiento EdRevisada', explora las estrategias y técnicas para establecer una marca o producto en la mente del consumidor. Publicado en enero de 1986 por McGraw-Hill Companies, esta edición revisada en formato de tapa blanda ofrece una guía completa sobre cómo destacar en un mercado competitivo. Con 264 páginas, el autor Al Ries proporciona información valiosa sobre el posicionamiento en el mundo de los negocios y la economía.
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
