by Natalia Gómez del Pozuelo · Empresa Activa · tapa blanda · ISBN 9788492452859
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«Por dónde empiezo 2.0» is the practical guide by Natalia Gómez del Pozuelo, published by Empresa Activa in paperback (128 pages, in Spanish).
The book explains how to decide and build an internet presence: manage one's own name online, leverage personal and professional social networks, position oneself, present a profile for job hunting, and use online advertising to attract clients. The book includes a final roadmap with practical notes.
Published in 2011, it belongs to the Knowledge Management series. The cover includes a quote from Erik Qualman.
For entrepreneurs, freelancers, small businesses, and professionals new to social networks seeking a professional internet presence.
