Políticas y estrategias de gamas de productos y precios

Synopsis of Políticas y estrategias de gamas de productos y precios

This book, written by José María Ferré Trenzano and Jordi Ferré Nadal, offers a practical guide to product portfolio management and the setting of sales and transfer prices. Through an exhaustive analysis, the strategies and policies necessary to optimize the profitability of a product range are explored, including benchmarking and strategic planning techniques. It also addresses the elements that can distort prices and provides a step-by-step methodology for setting prices, as well as techniques to mitigate the associated risks.