Plan de marketing y management

Synopsis of Plan de marketing y management

«Plan de marketing y management» is the practical marketing guide by José María Ferre Trenzano and Jordi Ferre Nadal, published by Díaz de Santos in paperback.

A practical work that explains the process of developing and implementing a marketing plan and how to become a professional in the art of management. With an applied approach, it connects marketing with project management and business leadership.

It is number 10 in the Practical Marketing Guides collection; published in 1998.

Intended for marketing students and professionals interested in the practical application of the marketing plan.