by Paloma Bilbao Calabuig, Carmen Escudero Guirado, José Manuel Rodríguez Carrasco, Víctor Manuel Martín Martínez · Editorial Universitas, S.L. · tapa blanda · ISBN 9788479914936
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«Política de Empresa y Estrategia» is the strategy manual by Bilbao, Escudero, Rodríguez and Martín, published by Universitas in paperback (462 pages).
The book analyses company policy and the fundamentals of strategy: sector evolution, mature and declining markets, technology and the internet, growth through internationalisation, diversification, alliances and mergers. It also covers the knowledge-based view, corporate governance and corporate social responsibility.
Book written by Paloma Bilbao Calabuig, Carmen Escudero Guirado, José Manuel Rodríguez Carrasco and Víctor Manuel Martín Martínez, published in 2018.
Aimed at students and professionals interested in company policy, strategic management and corporate governance.
