by Tim Hindle, Michael J. Thomas · Economist Books · tapa dura · ISBN 9781861970206
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«Pocket Marketing» is the marketing guide by Tim Hindle and Michael J. Thomas, published by Economist Books in hardback (202 pages, in English).
A reference work covering the fundamental skills and practices of marketing in alphabetical order, from A to Z. Includes essays on brand value and on advertising future products, offering a panoramic view of the sector.
Third edition, published on 13 October 1997. Part of The Economist Books collection.
Suitable for university students and marketing and sales professionals seeking a reference work.
