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Plan de marketing empresarial
by María del Mar Soria Ibáñez · EDITORIAL CEP · tapa blanda · 174 pages
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Pages: 174 pagesAuthor: María del Mar Soria IbáñezPublisher: EDITORIAL CEPFormat: tapa blandaLanguage: es-ESRelease date: 8/1/2016ISBN: ISBN 9788468165929
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Synopsis of Plan de marketing empresarial
Este manual de María del Mar Soria Ibáñez, publicado por Editorial CEP en 2016, es una guía teórico-práctica sobre planificación de marketing. Forma parte del módulo 'Gestión de eventos de marketing y comunicación' dentro del certificado de profesionalidad 'Gestión de marketing y comunicación'. El libro cubre temas como estrategias de marketing, marketing mix, análisis DAFO, política de producto, precios, distribución y comunicación, incluyendo ejercicios prácticos y un glosario de términos.
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