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Plan de marketing
by Carlo Cutropía Fernández · ESIC Editorial, Madrid · tapa blanda · 251 pages
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Pages: 251 pagesAuthor: Carlo Cutropía FernándezPublisher: ESIC Editorial, MadridFormat: tapa blandaLanguage: es-ESRelease date: 1/10/1996ISBN: ISBN 9788473561426
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Synopsis of Plan de marketing
Este libro, 'Plan de Marketing: Cómo Elaborarlo con Ayuda Informática', es una guía práctica para desarrollar un plan de marketing efectivo. Escrito por Carlo Cutropía Fernández y publicado por ESIC Editorial en 1996, el libro ofrece una metodología para la creación de estrategias de marketing, incorporando el uso de herramientas informáticas. Con 251 páginas, este manual es ideal para profesionales y estudiantes del área de negocios y economía que buscan optimizar sus habilidades en la planificación de marketing.
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