by Bruce Hilliard · Woodslane Press · tapa blanda · ISBN 9781921606663
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«Persuasion and Influence» is the essay on persuasion and communication by Bruce Hilliard, published by Woodslane Press in paperback (256 pages, in English).
It proposes a scientific method for designing persuasive messages, as opposed to traditional trial-and-error approaches. It explains how to segment audiences and adapt the discourse, with templates and exercises to create effective presentations in business and personal settings.
Work published in 2010, subtitled The Science and Art of Effective Presentation. The author developed his research at Murdoch University (Western Australia).
For leaders, managers, marketing and sales professionals, and anyone interested in improving their communication and presentations.
