by Daniel Kahneman · ISBN 9789585433564
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In 'Thinking, Fast and Slow', Daniel Kahneman, winner of the Nobel Prize in Economics, offers a revolutionary vision of the brain and explains the two systems that shape our way of thinking. System 1 is fast, intuitive, and emotional; System 2 is slower, deliberative, and logical. Kahneman exposes the amazing capabilities and also the errors and biases of fast thinking, revealing the profound influence of intuitive impressions on our decisions. Through practical and accessible examples, the author teaches us how these systems affect our personal and professional choices, and how we can harness slow thinking to make more informed and rational decisions. This book is an essential guide to understanding how we think and how to improve our decision-making in all aspects of life.
Daniel Kahneman was an Israeli-American psychologist best known for his work on the psychology of judgment and decision-making as well as behavioral economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences together with Vernon L. Smith. Kahneman's published empirical findings challenge the assumption of human rationality prevailing in modern economic theory. Kahneman became known as the "grandfather of behavioral economics."
