by Daniel Kahneman · TEMAS E DEBATES · tapa blanda · ISBN 9789896441791
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In 'Thinking, Fast and Slow,' Nobel Prize winner Daniel Kahneman explores the two systems that drive the way we think: System 1, which is fast, intuitive, and emotional; and System 2, which is slower, more deliberative, and logical. Kahneman exposes the astonishing capabilities and also the errors and biases of fast thinking, revealing the profound influence of intuitive impressions on our thoughts and actions. This book offers a practical and enriching insight into how we make decisions in business and in our personal lives, providing tools to think better and avoid common mistakes.
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Daniel Kahneman was an Israeli-American psychologist best known for his work on the psychology of judgment and decision-making as well as behavioral economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences together with Vernon L. Smith. Kahneman's published empirical findings challenge the assumption of human rationality prevailing in modern economic theory. Kahneman became known as the "grandfather of behavioral economics."
