by Pere Clotas · LID Editorial Empresarial, S.L. · tapa blanda · ISBN 9788483560501
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«Patrocinio empresarial» is the essay on corporate communication by Pere Clotas, published by LID Editorial Empresarial in paperback (518 pages, in Spanish).
Pere Clotas analyses sponsorship as a strategic tool for corporate communication and as an exercise in social responsibility. He reviews the evolution of sponsorship, its fields of application (culture, social action, media and sport) and offers a methodology for finding sponsors and raising resources.
Acción Empresarial collection. First edition. Presentation by Joan Manuel Tresserras i Gaju; foreword by Manuel Parés i Maicas.
For communication, marketing and corporate social responsibility professionals and executives seeking a practical guide to sponsorship.
