by Franc Ponti, Xavier Ferràs · Ediciones Granica, S.A. · tapa blanda · ISBN 9788475778907
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«Pasión por innovar: de la idea al resultado» is the business management book by Franc Ponti and Xavier Ferràs, published by Ediciones Granica in paperback.
The book explores what creative people and innovative companies have in common, and proposes tools for innovating: a competency questionnaire, the THINK model, keys to teamwork, cases of innovative organizations, and macrotrends of future markets. Innovation is presented as a vital attitude, not just a technological one.
Spanish-language edition of 304 pages, published on September 1, 2006. ISBN 9788475778907.
Work aimed at management professionals, executives, and readers interested in creativity and business innovation processes.
