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by Phil Knight · CONECTA · tapa blanda · 432 pages
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Descubre la inspiradora historia detrás de Nike, la marca deportiva más icónica del mundo, contada por su propio creador, Phil Knight. En estas memorias sinceras y viscerales, Knight relata los desafíos, reveses y éxitos que marcaron la creación de Nike, así como la relación con sus colaboradores y empleados, quienes se convirtieron en una familia. A través de su relato, Knight comparte las lecciones aprendidas en el camino hacia la construcción de una marca que transformó el mundo del deporte y se convirtió en un símbolo global. Un libro imprescindible para emprendedores, amantes del deporte y aquellos que buscan inspiración para alcanzar sus sueños.
Philip Hampson Knight is an American billionaire businessman who is the co-founder and chairman emeritus of Nike, Inc., a global sports footwear, equipment and apparel company. He was previously its chairman and CEO. As of October 2025, Forbes estimated his net worth at US$35.4 billion. He is also the owner of the stop motion film production company Laika. Knight is a graduate of the University of Oregon and the Stanford Graduate School of Business. He was part of the track and field club under coach Bill Bowerman at the University of Oregon with whom he would later co-found Nike.
