by Rohit Bhargava · Ideapress Publishing · tapa blanda · ISBN 9781940858661
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«Non-Obvious 2019: How To Predict Trends And Win The Future» is the business essay by Rohit Bhargava, published by Ideapress Publishing in paperback (334 pages, in English).
The author, a marketing expert and university professor, presents his method for anticipating non-obvious trends by analyzing everyday phenomena that often go unnoticed. The 2019 edition compiles 15 new predictions in areas such as culture, consumer behavior, marketing, media, education, technology, and entrepreneurship. It also includes a valued review of more than 115 trends forecast in previous editions, with their relevance index, and explains the curation process he uses to produce his annual reports, so that readers can apply that methodology on their own.
Ninth installment of the Non-Obvious Trends series, originally published in 2019. This edition focuses on predictions for 2019 and includes reviews of previous trends.
Recommended for marketing, business strategy, and entrepreneurship professionals seeking tools to detect emerging opportunities and understand where consumption and culture are heading.
