by David Rowan · Tapa blanda · ISBN 9781787631199
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«Non-Bullsh*t Innovation» is David Rowan's essay on innovation, published by Penguin Random House in paperback (384 pages, in English).
David Rowan travels the world in search of companies that truly innovate and denounces corporate «innovation theatre». He brings together stories such as the airline that rewards walking the dog, the bank that performs surgery, or the country conceived as an app store, and draws lessons for the digital age.
It was published in 2019, its subtitle is «Radical Ideas from the World's Smartest Minds», and David Rowan was founding editor of Wired UK.
For executives, entrepreneurs and professionals interested in innovation, digital transformation and corporate culture.
