by Naomi Klein · Ediciones Paidós · tapa blanda · ISBN 9788449325564
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In 'No Logo: The Power of Brands', Naomi Klein examines the impact of brands on global culture and economy. Klein analyzes how corporations have extended their influence beyond products, becoming ubiquitous symbols in everyday life. Through exhaustive research, the author reveals the marketing strategies that drive consumerism and how these affect workers, communities, and the environment. This book is a critical look at brand culture and a call to action to reclaim public space and individual autonomy.
Naomi Klein is a Canadian author, social activist, and filmmaker known for her political analyses, support of ecofeminism and organized labour, and criticism of corporate globalization, fascism, and capitalism.
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