by Eudald Domènech, Núria Almirón · tapa blanda · ISBN 9788466606899
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«Negocios 3.0» is the essay by Eudald Domènech and Núria Almirón on the new economy, published by Ediciones B in paperback (211 pages, in Spanish).
The book analyses what is true and false in the promises of the Internet and the new economy, and examines how digital technology transformed the business world. The authors offer a critical reading that considers both business opportunities and the challenges of the digital age, and includes a prologue by Joan Majó.
The subtitle of the work is «Mitos y realidades de Internet y la Nueva Economía»; it was published in 2002.
Aimed at readers interested in economics, business and the impact of the Internet on business, with a critical look at the new economy.
Núria Almiron Roig is a Catalan researcher who specializes in communication and power relations. Since 2008, she has been a professor of Ethics and Political Economy of Communication in the Department of Communication at the Universitat Pompeu Fabra (UPF) and was previously a professor at the Universitat Autònoma de Barcelona (UAB).
