by Sam Deep, Lyle Sussman · Martínez Roca · tapa blanda · ISBN 9788427018549
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«Motivar y convencer en los negocios» is the practical guide by Sam Deep and Lyle Sussman, published by Martínez Roca in paperback (347 pages, in Spanish).
Business self-help guide that teaches how to manage interpersonal communication to influence the work environment: it provides guidelines for expressing ideas better, gaining the trust of superiors and colleagues, and effectively defending one's own interests with clients.
Published in 1994, it belongs to the Fontana Práctica collection; the translation of the original 'What to Say to Get What You Want' is by José Mª Pomares.
Aimed at professionals and managers who want to improve their leadership and negotiation skills in the business environment.
