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Microtrends: The Small Forces Behind Tomorrow's Big Changes
by Mark Penn, E. Kinney Zalesne · Grand Central Publishing · tapa blanda · 480 pages
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Pages: 480 pagesAuthor: Mark Penn, E. Kinney ZalesnePublisher: Grand Central PublishingFormat: tapa blandaLanguage: enRelease date: 15/6/2009ISBN: ISBN 9780446699761
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Synopsis of Microtrends: The Small Forces Behind Tomorrow's Big Changes
En 'Microtrends', Mark Penn, reconocido analista y asesor de figuras influyentes como Hillary y Bill Clinton, y Bill Gates, argumenta que las tendencias más significativas en Estados Unidos son las microtendencias, patrones de comportamiento sutiles pero poderosos que a menudo pasan desapercibidos. Penn revela cómo estos pequeños grupos, que representan tan solo el uno por ciento de la población, pueden impulsar nuevos mercados, movimientos sociales y cambios políticos. A través de un análisis profundo y datos precisos, el autor identifica más de 70 microtendencias en áreas como religión, ocio, política y vida familiar, ofreciendo una nueva perspectiva sobre la sociedad actual y cómo prosperar en ella.
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