by Rupert L. Swan · Tapa blanda · ISBN 9786073178327
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«El método Obama» is Rupert L. Swan's communication manual, published by Debolsillo in 2019 (224 pages, in Spanish).
An analysis of the communication keys with which Barack Obama connected with the public and led his campaign to the presidency of the United States. Organized in one hundred short chapters, it addresses rhetoric, image care, mastery of protocol, and the development of personal charisma, with guidelines for applying these strategies in everyday situations such as a job interview, a public presentation, or a first date.
Work originally published in 2009; this Spanish-language edition is from 2019.
Aimed at those seeking to improve their persuasive communication and leadership in the personal or professional sphere.
