by Geneviève Mansillon, Martine Delmarquette, Pierre Hayat · Foucher · tapa blanda · ISBN 9782216031238
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
This book is an essential study tool for students of BTS Action Commerciale and Force de Vente. It provides a comprehensive and structured summary of fundamental marketing concepts, covering topics ranging from commercial strategy and consumer behavior to distribution, advertising, and sales negotiation. It is a practical and concise resource, ideal both for course synthesis throughout the academic year and for intensive exam preparation.
