by Guido Granchi, Fabrizio Pirovano · DE VECCHI EDICIONES, S.A. · tapa blanda · ISBN 9788431539467
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«Mejora tus ventas con la PNL» is the sales guide by Guido Granchi and Fabrizio Pirovano, published by De Vecchi in paperback (192 pages, in Spanish).
The work explains how to apply neuro-linguistic programming (NLP) to the sales process: understanding the motivation techniques that influence purchasing, managing moods, and maintaining motivation in the face of difficulties. It also includes practical exercises on the main phases of sales consultancy.
With a foreword by Joseph O'Connor. The volume includes an audio CD. The authors are consultants and trainers linked to Studio Pirovano Consulting in Milan.
Aimed at salespeople, sales representatives, and consultants who want to apply NLP in their daily work.
