by Yves Fournis · tapa blanda · ISBN 9788486703646
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«La Red de Ventas» is the sales management book by Yves Fournis, published by Gestión 2000 in paperback, in Spanish.
The work addresses the concept of a sales network and offers an overview of the keys to creating and managing it: organisational strategies, sales management techniques and the criteria needed for a sales team to be effective. It is designed with a practical approach aimed at its application in the business environment.
The work was published in 1992 and falls within the thematic category of Business and Economics.
For marketing and sales professionals who want to understand how to organise and manage a commercial network with practical criteria.
