Marketing y plan de negocio de la microempresa

Synopsis of Marketing y plan de negocio de la microempresa

«Marketing y plan de negocio de la microempresa» is the manual by Enrique García Prado, published by Ediciones Paraninfo in paperback, 136 pages in Spanish.

The book explains how a microenterprise can plan its commercial activity: marketing strategies, price management, sales channels, communication and customer loyalty. It also covers the preparation of a business plan: idea generation, market analysis, entry barriers, financing and evaluation of the profitability and viability of the project.

2nd edition; Administración y Gestión collection. It develops training unit 1820 of module MF1788_3 of the professional certificate Creation and management of microenterprises (RD 1692/2011).

Aimed at those studying the professional certificate Creation and management of microenterprises and at small entrepreneurs who need to draft their business plan.