by Roger Kerin, Steven Hartley, William Rudelius · McGraw-Hill Education · tapa blanda · ISBN 9780078112065
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«Marketing: The Core» is the marketing textbook by Roger Kerin, Steven Hartley and William Rudelius, published by McGraw-Hill Education in paperback.
University textbook presenting traditional and contemporary marketing concepts in a conversational, student-oriented style. Includes learning objectives, cases, exercises, videos and company testimonials to illustrate decision-making, plus technological resources.
Fourth edition of the textbook, published in 2010; the original work appeared in 2003. It has 552 pages and belongs to the Business and Economics category.
Designed as a textbook for university business and marketing students, with materials to facilitate study and practical application.
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