by Josep Alet I. Vilagines · Gestión 2000 · tapa blanda · ISBN 9788480880480
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This book, titled 'Relational Marketing: How to Obtain Loyal and Profitable Customers', explores strategies for developing lasting relationships with customers. Written by Josep Alet i Vilaginés, the book offers a guide on how to build a loyal customer base through a deep understanding of their needs and the personalization of the brand experience. Published by Gestión 2000, it is a valuable tool for marketing professionals and companies looking to improve their profitability through customer loyalty.
