by Jurgen Wolff · Gestión 2000 · tapa blanda · ISBN 9788480887717
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«Haz algo diferente» is the management and marketing essay by Jurgen Wolff, published by Gestión 2000 in paperback (236 pages, in Spanish).
It starts from the idea that always doing the same thing leads to the same results and encourages changing approach to achieve more. With examples of entrepreneurs who analyzed the market and their competitors from another point of view, it proposes management and marketing techniques to differentiate products, break established molds, and distance oneself from the competition.
The full subtitle is «Técnicas de dirección y marketing probadas para transformar su empresa»; the work was published in 2002.
Work aimed at executives, entrepreneurs, and marketing professionals seeking to review their strategies and differentiate themselves from the competition.
