by Alain Parenteau · Sintesis · tapa blanda · ISBN 9788477382669
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
This book by Alain Parenteau, published in 1995 by Sintesis, is a practical marketing guide in the tourism sector, focused on hospitality, catering, and commercial and institutional tourism. With 288 pages, the book addresses the importance of cost control and the capacity for innovation to maintain competitiveness in a saturated market. It highlights the relevance of the customer as a key piece of success in the tourism field.
