by Neus Arqués · Alba Editorial · tapa blanda · ISBN 9788484284727
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«Marketing para escritores» is the marketing guide for authors by Neus Arqués, published by Alba Editorial in paperback (214 pages, in Spanish).
The author analyses the process of launching a book and its promotion: the industry chain (author, agent, editor, printer, distributor, bookseller and points of sale) through to the reader, the value of bestseller lists, new technologies and snack culture. She offers strategies and practical examples so that any author, novice or professional, can gain visibility in a saturated market.
It belongs to the «Fuera de campo» collection from Alba Editorial, as its number 12.
Aimed at writers, both novice and experienced, seeking guidance on publishing and gaining visibility for their work in today's publishing market.
