by Rosario García Cruz · ESIC EDITORIAL · tapa blanda · ISBN 9788473561778
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«Marketing Internacional» is the international marketing manual by Rosario García Cruz, published by ESIC Editorial in paperback (378 pages, in Spanish).
The manual approaches international marketing from a pedagogical perspective: it reviews the components and circumstances that enable a global orientation of commercial activity and presents the most suitable strategies for operating in foreign markets, in an engaging and accessible style.
Published in 1998, this title belongs to the ESIC Editorial Business Collection, within the business and economics area.
Useful for students and professionals in business and economics interested in international commercial management.
