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Marketing internacional
by Julio Cerviño Fernández · Ediciones Pirámide · tapa blanda · 416 pages
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Pages: 416 pagesAuthor: Julio Cerviño FernándezPublisher: Ediciones PirámideFormat: tapa blandaLanguage: es-ESRelease date: 8/5/2006ISBN: ISBN 9788436820300
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Synopsis of Marketing internacional
Este libro, escrito por Julio Cerviño Fernández, aborda la globalización de los mercados y las empresas, un proceso irreversible que intensifica la competencia a nivel mundial. Se analizan estrategias para la internacionalización de productos y marcas, con el objetivo de crear ventajas competitivas y consolidar mercados. La obra explora instrumentos y estrategias para el análisis, selección y penetración de mercados internacionales, ofreciendo una visión clara y práctica del marketing internacional.
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