Marketing fundamental

Synopsis of Marketing fundamental

«Marketing fundamental» is the introductory marketing manual by Eric Vernette, published by Gestión 2000 in paperback (234 pages, in Spanish).

An educational work that presents the fundamentals of marketing: basic concepts and principles of the discipline, essential strategies, and guidelines for applying them in business and commercial management.

Part of the Gestión Collection by Ediciones Gestión 2000, published in 1994.

Suitable for students and professionals who want to start or consolidate their marketing knowledge.