by Rafael Muñiz González · Centro de Estudios Financieros, S.L. · tapa blanda · ISBN 9788445416129
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«Marketing en el siglo XXI» is Rafael Muñiz González's marketing manual, in paperback (424 pages, in Spanish).
The work analyses the transformation of marketing in the digital age and the internet, with strategies for adapting companies to marketing 4.0. In twelve chapters it reviews strategic marketing, market research, product and price management, distribution, sales techniques and communication.
This is the third edition of the work, published on 15 April 2010 in Madrid by the Udima imprint of the Centro de Estudios Financieros.
Intended for both students and marketing and business management professionals who want to update their knowledge for the digital environment.
