by Ricardo Palomares Borja · ESIC Editorial · tapa blanda · ISBN 9788417024345
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Marketing en el punto de venta» is the marketing manual by Ricardo Palomares Borja, 3rd edition, published by ESIC Editorial in paperback (390 pages).
It analyses communication and promotion at the point of sale as strategic retail elements, from signage and point-of-sale advertising (POS) to digital signage. It includes the P8 promotional planning model and an audit process to diagnose commercial management and establish an improvement plan.
The third revised and updated edition of this work was published in Madrid in 2017.
Aimed at university students and marketing and commercial management professionals.
Tapa blanda
