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Marketing de servicios profesionales
4.2
Negocios y EconomíaISBN | 9789506412487
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Product details
Pages: 147 pages
Author: Manuel Schneer
Publisher: Juan Granica S A
ISBN: 9789506412487
Format: tapa blanda
Language: es-ES
Release date: 1/12/1997
ISBN: 9789506412487
Synopsis of Marketing de servicios profesionales
Este libro de Manuel Schneer explora cómo los profesionales pueden darse a conocer, fortalecer su imagen y promocionar sus servicios en un entorno competitivo. Aborda temas como la planificación estratégica, el manejo de relaciones a largo plazo y el uso de herramientas efectivas para posicionarse en el mercado. Incluye análisis, conceptos básicos de marketing y management, y ejemplos específicos para profesionales como contadores, abogados y médicos.
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