by Manuel Schneer · Juan Granica S A · tapa blanda · ISBN 9789506412487
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«Marketing de servicios profesionales: construyendo la práctica profesional» is Manuel Schneer's marketing guide, published in paperback (147 pages).
Analyses how professionals can make themselves known, strengthen their image and promote their services in a competitive environment. It covers marketing and management concepts, strategic planning, long-term relationships and tools for positioning in different markets, with examples from accountants, lawyers, doctors and psychologists.
Spanish-language edition published by Granica in December 1997. Subject classification: Business and Economics.
Aimed at independent professionals and marketing or management students who want to boost their professional practice.
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